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Kourtney Kardashian Takes On Cosmetics Industry

April 27, 2018

When someone hears the word Kardashian, they probably think of lavish lifestyles, fancy cars and a media empire. Love them or hate them,  it is impossible to ignore their influence on society at large. So teaming up with the Kardahians makes a lot of sense for many brands and organizations, such as the Environmental Working Group (www.ewg.org).

The Environmental Working Group, also known as EWG, specializes in research and advocacy in the areas of toxic chemicals, agricultural subsidies, public lands, and corporate accountability. Kourtney Kardashian is the eldest of the Kardashian sisters and is very health conscious, especially regarding chemical pollutants. So together, as a formidable foce, Kourtney Kardashian and the Environmental Working Group are taking on one of the biggest and (mostly) unregulated empires in the world: the cosmetics industry, straight to Washington D.C.

(In an effort to raise awareness (with Kourtney as the figurehead) about this work, EWG has launched a campaign called #BeautyMadeBetter to support better cosmetics safety regulation)

Timely Advocacy:

It is not sheer happenstance that EWG and Kourtney Kardashian are joining forces right now to advocate for Cosmetic reform. Legislation is currently being sponsored by Senators Susan Collins (R-Maine) and Dianne Feinstein (D-Calif.) that would give the Food and Drug Administration more power to regulate ingredients used in cosmetics and other personal products. The timing is also perfect for Kourtney, as she recently filed  legal documents to launch a cosmetics business under the name “Kourt,” back in January of this year. So it makes sense that EWG would capitialize on this timing by working with one of the largest influencers in the world for an important cause.

“It’s been more than 80 years since Congress last acted to pass any sort of cosmetics legislation,” Scott Faber, senior vice president of government affairs at EWG, said at the beginning of the briefing. “And that’s why it’s so important that Kourtney is here today to lend her voice.”

Washington D.C.:

According to The Hill, Kourtney Kardashian met with Representative Frank Pallone Jr. (D-N.J.), to speak about the urgency and necessisty of cosmetics reform. Pallone, the ranking member of the House Energy and Commerce Committee, has previously called for changes to the Food and Drug Administration’s (FDA) authority over cosmetics, arguing the laws regulating the industry in the U.S. are “obsolete.”

During the informational briefing, Kourtney talked about her experience with cosmetics and discussed the personal care products that she has used on her three kids over the years.

“Even going into a store to buy just about anything … you shouldn’t have to walk around aimlessly asking, ‘Is this okay?’ ‘Is this not okay?’ Everybody should have the right to healthy products. So that’s why I wanted to come here and make it a bigger deal,” Kardashian said, according to transcripts the EWG shared with Racked. 

“I do take the time to find my go-to products and then try to stick to those. But I do get a ton of products sent to me,” she said, adding, “Sometimes I don’t have the time to research and find out if they’re okay, but I feel lucky to have the resources.

And later, she offered a pointed bit of advice to lawmakers: “It’s time for Congress to do its job.”

Video provided by American News channel on YouTube.

Cosmetic FAQ:

The cosmetics industry is a behemoth in terms of revenue – the worldwide cosmetics and perfume industry currently generates an estimated annual turnover of US$170 billion (according to Eurostaf – May 2007). Europe is the leading market, representing approximately €63 billion. That is  a lot of money to be earned by competing cosmetic companies, such as L’Oreal, Maybeline, and many more. Subsequently, it is incredibly hard to pass regulation and bans regarding chemicals of concern in cosmetic products.

We highly recommend reading Maria Rodale’s article on cosmetic chemicals. Below includes highlights from her article.

  • There are only 10 banned chemical ingredients in the US, whereas Europe has banned more than 1,400
  • Manufacturers are legally allowed to hide hundreds of chemicals in the ingredient “fragrance” or “parfum”
  • The Red Cross and Environmental Working Group (EWG) conducted a study in 2004 that detected more than 287 synthetic chemicals in the cord blood of newborns.

We will be providing our own take on cosmetic chemicals of concern and what you can do about it soon.

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